Specialized Advisory for Medspa Owners Adding Ozone Therapy.
Strategy, integration, and operational guidance from an industry insider.
Vitality By Michelle is a consulting practice dedicated to helping established medspa operators integrate ozone therapy as a strategic, well-operated service line — without disrupting their existing business model, brand positioning, or clinical standards.
Advisory engagements are accepted on a selective basis. Discovery calls require completion of an intake questionnaire.
Four pillars of the advisory engagement.
Every engagement is built around the operational realities of running a working medspa.
Strategic Integration
Position ozone therapy within your existing service menu without cannibalizing other revenue. Define the right packaging, pricing posture, and patient journey for your specific market.
Operational Readiness
Equipment selection, facility readiness, protocol development, and staff training. Bring ozone therapy online with the same operational discipline you apply to the rest of your medspa.
Revenue & Growth
Build sustained throughput, not just launch volume. Sales coaching, retention strategy, and outbound systems engineered to drive ozone treatments into the core of your recurring revenue.
Regulatory & Risk Posture
Clear-eyed counsel on positioning ozone therapy as a wellness modality within applicable Florida and federal frameworks. Operational alignment with your medical director's clinical scope.
This practice is built for established operators.
Vitality By Michelle works with medspa owners who have a functioning business — a built-out facility, an existing client base, and clinical staff in place — and who are evaluating whether to add ozone therapy as a strategic service line. The engagement is most effective when the operator is already generating revenue, has clarity on their target patient profile, and is prepared to make a deliberate investment of attention, capital, and team bandwidth into building a new modality with discipline.
- Operating an established medspa or wellness clinic for at least 12 months.
- Generating consistent monthly treatment revenue.
- Prepared to commit team capacity to integrating a new modality.
Advisory engagements are not currently accepted for pre-launch medspas, equipment-only inquiries, or operators outside the United States.
How a consulting engagement actually works.
Diagnostic
The relationship begins with a structured review of your current operation — service mix, patient acquisition channels, team capacity, and facility readiness. The output is a candid assessment of whether ozone therapy is the right next addition for your business, and at what scale.
Integration
Once aligned on direction, the engagement moves into integration: equipment sourcing, protocol development, staff training, marketing positioning, and pricing architecture. Every decision is calibrated to fit inside your existing brand and operational rhythm.
Optimization
After launch, the work shifts to throughput optimization — refining sales conversion, packaging design, retention behavior, and (where appropriate) outbound reactivation systems. The goal is sustained recurring revenue, not just opening-week volume.
Outbound Sales Systems
When organic demand needs to be accelerated.
For clients with significant dormant patient data or capacity sitting under-utilized, Vitality offers structured outbound sales systems — remote business development teams that reactivate cold contacts, drive special-offer campaigns, and convert latent demand into booked treatments. This capability is scoped separately and only after a diagnostic engagement is underway. It is not a productized service; it is built around the specific patient database and treatment mix of the practice.
Read more about the methodology →Why ozone therapy belongs in the modern medspa.
A category that's growing — and underserved.
Patient demand is real and rising.
Patients pursuing cellular health, longevity, recovery, and adjunctive wellness protocols are actively seeking ozone therapy. In most markets, supply has not caught up to interest — leaving an opening for operators who can deliver the modality with clinical discipline.
The economic profile fits a medspa model.
Ozone therapy carries premium per-session pricing and stacks naturally with existing aesthetic, wellness, and IV-style offerings. Packaging design and patient-journey integration matter — which is exactly where most operators struggle without guidance.
The operational lift is contained.
Unlike many service additions, ozone therapy does not require structural renovation, new clinical hires, or fundamental changes to the facility. The operational gap is integration knowledge — which is the focus of this practice.
A two-way referral relationship for wellness practitioners.
Vitality By Michelle maintains an active referral network with aligned wellness practitioners — chiropractors, acupuncturists, naturopaths, IV therapy clinics, and functional medicine practices — who refer patients into ozone protocols and receive structured referrals back for their core services. Participating practitioners earn commission on referred treatments through an automated tracking system.
Learn About the Network
Sunny Isles Beach, FL
An advisor with the operator's perspective.
Michelle McClain founded Vitality By Michelle after years inside the medspa industry — first as an operator, then as a consultant working with practices across Florida and the broader United States. The advisory practice exists because she saw the same pattern repeating across hundreds of conversations: medspa operators who recognized the strategic case for ozone therapy but had no trusted, operator-grounded resource to help them integrate it without disrupting the rest of their business. Vitality By Michelle is that resource.
Read Michelle's full story →Common questions from medspa operators.
What does a consulting engagement with Vitality actually involve?+
Engagements are structured around three phases: diagnostic, integration, and optimization. The diagnostic phase reviews your current operation and produces a candid recommendation on whether ozone therapy is the right addition. If both parties decide to proceed, the integration phase covers equipment sourcing, protocol development, staff training, and marketing. Optimization continues after launch, focused on sales throughput and revenue retention. Specific scope and commercial terms are discussed only after a qualifying conversation.
What do you charge?+
Commercial terms are not published publicly. Pricing varies by scope, location count, and the depth of integration support required. Qualified operators receive a full commercial proposal after the discovery call.
Do you provide the equipment, or just consulting?+
The advisory practice includes equipment selection, sourcing, and procurement coordination. Vitality operates as your advisor and project lead through equipment acquisition and installation — but the goal is your operational ownership of the modality long-term, not dependency on outside vendors.
How long does an engagement typically run?+
Most engagements involve an intensive integration period of 4 to 8 weeks from agreement to operational launch, followed by an ongoing advisory relationship that is structured month-to-month. The relationship is designed to evolve from active integration to lighter-touch advisory as your team takes ownership.
Do I need a medical director or special licensing to offer ozone therapy?+
Florida medspa licensing and medical director requirements apply to your medspa operations as a whole. Vitality provides general operational guidance on positioning ozone therapy as a wellness modality, but you are responsible for ensuring your facility meets all federal, state, and local licensing requirements. We recommend consulting with your healthcare attorney for specifics relating to your facility.
Why is ozone therapy a strategic fit for a medspa?+
Ozone therapy carries premium per-session economics, attracts the wellness-oriented patient profile most medspas already serve, and stacks naturally with adjacent services like IV therapy, aesthetic treatments, and recovery protocols. The operational lift is contained — most facilities can integrate ozone without significant renovation. What's typically missing is integration knowledge, which is the focus of this practice.
What is the affiliate network?+
Vitality maintains a two-way referral network with aligned wellness practitioners — chiropractors, acupuncturists, naturopaths, IV therapy clinics, and functional medicine practices. Participating practitioners refer patients into ozone protocols and receive structured referrals back for their core services, with commissions tracked automatically. More detail is on the Affiliate Network page.
How do I become a client?+
All advisory relationships begin with a structured intake questionnaire. Operators whose practice profile aligns with the engagement criteria are invited to a discovery call. Commercial terms are discussed only after that call. The intake form is on the Apply for Consultation page.
Download The Vitality eGuide.
A practical introduction to ozone therapy for modern wellness practices — patient demand, protocols, packaging, pricing, and operational integration. Written for operators, not patients.
- • Patient demand & market positioning
- • Protocols, packaging, and pricing
- • Operational integration checklist
Selective engagements. Operator-grounded advisory.
If you operate an established medspa and are evaluating ozone therapy as a strategic addition, the next step is a structured intake questionnaire. Qualifying operators are invited to a discovery call within five business days.
Or call +1 (972) 282-3360 to speak with our office.
Apply for Consultation